British American Tobacco (BAT) has come under fire for lobbying against parts of Zambia’s proposed Tobacco Control Bill — measures that mirror rules already in force in the UK, where BAT’s global headquarters is located.

The Guardian reported that BAT Zambia sent a letter to government ministers asking for delays or changes to proposed bans on advertising and sponsorship, smaller graphic health warnings on packaging, removal of restrictions on flavored tobacco products, and lighter penalties for industry violations.

Health advocates reacted sharply. Campaigner Master Chimbala branded the moves “utter hypocrisy,” pointing out that the same restrictions have long been applied in the UK. The draft bill would also bring e-cigarettes under regulation and require graphic warnings to cover 75% of tobacco packaging.

BAT Zambia defended its actions, saying it supports “progressive regulation” and takes part in the legislative process in line with local law. The company stressed the need to balance public health objectives with concerns about illicit trade and market realities. “The company participates in the country’s legislative process in line with the relevant frameworks which provide for stakeholder participation in policymaking,” a BAT Zambia spokesperson said. “We advocate for progressive regulation to achieve intended public health goals, while acknowledging the spectrum of rights and obligations on industry, consumers, and related stakeholders.”

This article was adapted from an original report published on tobaccoreporter.com. All rights belong to the original publisher.