KT&G and Altria Set to Accelerate Global Pouch Expansion

KT&G told Nate News it is on track to launch a serious push into the global nicotine pouch market next year. The company said it expects this year’s $176.8 million acquisition of Another Snus Factory to close as planned, followed by disposing of a 49% stake to Altria.

“Starting next year, we plan to expand the nicotine pouch business beyond the five Nordic countries [Iceland, Sweden, Norway, Denmark, and Finland] to Europe, the Middle East, Africa, Asia, and North America,” a KT&G official said.

Market research firm Euromonitor reports the global nicotine pouch market reached $11.2 billion in 2024 and is forecast to grow by more than 30% this year.


This article was adapted from an original report published on tobaccoreporter.com. All rights belong to the original publisher.

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