AMHERST — Health officials in Amherst and Leverett have approved Nicotine-Free Generation policies that bar anyone who hasn’t already turned 21 by Jan. 1, 2026 from ever legally purchasing cigarettes, vapes or other tobacco products in those communities.

In a 4-0 vote Thursday, the Amherst Board of Health amended its “Restricting the Sale of Tobacco and Nicotine Products” regulation to add the provision. The change takes effect Jan. 1, though enforcement won’t begin until July 1.

Amherst’s action followed three days after the Leverett Board of Health passed its own Nicotine-Free Generation rule, which begins in the new year and is expected to be enforced starting Feb. 1.

Though the Amherst vote was unanimous, some board members questioned whether the policy will meaningfully reduce tobacco use, even as the town has led other public health moves—raising the sale age to 21 before the state and banning smoking in bars, for example.

Chair Risha Hess said the broader value lies in prompting other towns and the state to consider similar measures. “I think the most motivating aspect for myself is supporting other towns and trying to make this something the state takes a look at,” she said.

Board member Betsy Brooks said she would vote reluctantly, expressing concern about declining trust in public health institutions amid growing skepticism on issues like vaccines. “I’m very concerned about backlash against overreach,” Brooks said.

Where Leverett has tobacco available only at the Leverett Village Co-op, Amherst has 14 stores with tobacco licenses.

The health board plans fines of $300, $600 and $1,000 for first, second and third violations, respectively. A second violation would trigger a seven-day license suspension and a third would bring a 30-day suspension.

Board member Jack Jemsek warned the policy could fuel a black market, likening it to alcohol prohibition. “To me, it just seems like it’s feeding this black market,” he said. Still, he acknowledged the goal. “We’re trying to get healthy as a community and a nation,” Jemsek added.

Hess also voiced concern that the rule could push buyers online, where regulation is currently weaker.

Public comment on the regulation—both oral testimony at an October hearing and written feedback—has closed, but Peter Brennan, executive director of the New England Convenience Stores and Energy Marketers Association, criticized the process for limiting input after the in-person meeting. “I think it’s a foolish policy and I think that a city like Amherst that attracts so many young adults could get a bad reputation in the minds of those looking to go there for school if it’s seen as a hyperactive, nanny government that will not allow adults to purchase nicotine products,” Brennan said.

This article was adapted from an original report published on recorder.com. All rights belong to the original publisher.